As popular business newsletter The Hustle recently highlighted, even during economic uncertainty, companies continually invest marketing spends into promotional products. Printed Promotions deliver a high reported ROI, and keep brands front and center without breaking the bank. In fact, according to the Advertising Specialty Institute, U.S. and Canadian companies spent a record $26.1 billion on swag in 2023.
From branded drinkware to quality apparel, companies today are investing in high-quality products that people actually want to use. In an era where some marketing budgets are being trimmed, swag remains one of the last expenses to go, simply because it works. As the article explains, swag spending even grew by 12% last year, despite fears of a recession.
At Hierank Marketing Solutions, we know the power of swag firsthand. Whether it’s creating custom apparel or unique promotional products, we believe that branded materials are more than just giveaways—they’re long-lasting impressions. So, if you’re looking to make an impact in a challenging economy, investing in swag might be your best bet!
You can read The Hustle‘s full article here.
