No products in the cart

Breathing New Life into Your Brand: A Comprehensive Guide
This article was provided by Megan Cooper of Real Life...
(517) 918-5003
help@hierank.com
(517) 918-5003
help@hierank.com
“No, that’s not the right purple!” (Or green or orange or blue or red or insert your color of choice) you’ve undoubtedly thought at least once if you frequently order short-run prints, online promotional products, or digital brand assets.
How do you ensure that your brand maintains color consistency across all media, and in every single order?
Of the many ways to define digital and printed color hues, the two most important for brands to know are each identified hue’s hex code and Pantone number, respectively.
For a given key brand color, say Hierank’s own bright ‘Electric Blue’, these two values are #00B0F0 and PMS 306 C.
What do these hex codes and Pantone numbers mean?
A color’s hex code encodes the color’s RGB values – a breakdown of its ratios of the three primary colors of light, Red/Green/Blue – into a six-digit number value. Each hexadecimal digit has 16 options, 0-f. In this code, the first two digits are the color’s Red Value on a 0-255 (or 00-ff) scale, then the next two represent its Green, then its Blue.
Hex codes are optimal to save for any digital color usage because they offer a consistent optical color recipe in a simple to Copy-Paste format. Popular programs like Canva will save color swatches for your brand with one-click-‘Copy’ hex values.
In short, hex colors are what you’d want to know and provide to a designer for any graphic displayed onscreen.
When it comes to printing, however – that is done with pigments, not light. Digital CMYK printing can often convert RGB colors into an approximately-correct print mix, but on different surfaces these colors can be inconsistent due to subtleties like the material’s absorption properties. This is where Pantone numbers come into play.
The Pantone Matching System is a proprietary color system, used across printing, manufacturing, and design, with a catalog of thousands of physical swatches of color assigned to specific number codes.
Unlike often-referenced CMYK color codes which only define ink inputs and may yield inconsistent outcomes across different media—Pantones describe a targeted observable color result for the given material to achieve.
Assuring a Pantone Match with your printers and other manufacturers will yield consistent-hued materials – paper, plastic, fabric, and ink – every single time.
This article was provided by Megan Cooper of Real Life...
"Twenty months in; here we go. It's Heirank...
As the fourth acting President of Border 2 Border Business...
We've recently upgraded our ability to provide on-demand...
This article was provided by Megan Cooper of Real Life...
This article was provided by Megan Cooper of Real Life...
2023 Major League Baseball team schedule + business card...
This article was provided by Megan Cooper of Real Life...
This article was provided by Megan Cooper of Real Life...
This article was provided by Megan Cooper of Real Life...
It's here! The 2022-23 Gift Book is now available! This...
Have you ever tried to scale up a nice sharp web graphic...
Related Updates
This article was provided by Megan Cooper of Real Life Home. To keep up with the competition, businesses must adapt to changes in customer preferences. One effective way to do this is by giving your brand a makeover. Refreshing your brand can give your business new...
This article was provided by Megan Cooper of Real Life Home. As an entrepreneur, you are always looking for ways to grow and expand your business. However, expanding your business is not just about increasing sales and profits. It takes strategic planning and...
This article was provided by Megan Cooper of Real Life Home. Growing your business doesn't necessarily have to take several years of hard work. In fact, you can expedite the process by using an array of different tactics — all of which are designed to help expand your...
This article was provided by Megan Cooper of Real Life Home. Customers and clients associate your brand with your business name. It includes your branding and customer service. Small firms need strong brand identities. Here are some tips to help you get started,...
Recent Updates
"Twenty months in; here we go. It's Heirank twenty...twenty-two point O! Pivot, pivot! We're changing. Okay, not really changing, but clarifying. Crystalizing. It's been a fun twenty months since sweating through that very first Facebook Live video to a few hundred...
As the fourth acting President of Border 2 Border Business Connections, it's only fitting that on the eve of our Fall 2023 Visitors Business Showcase I sit here thinking about how the local referral networking group has affected this business over the years. The truth...
We've recently upgraded our ability to provide on-demand apparel printing to clients with our new Auto-Fulfillment Stores! Visitors can browse Hierank's SWAG Shop demo to see their start-to-finish capabilities. Note that any order placed there right is REAL and will...
This article was provided by Megan Cooper of Real Life Home. To keep up with the competition, businesses must adapt to changes in customer preferences. One effective way to do this is by giving your brand a makeover. Refreshing your brand can give your business new...
This article was provided by Megan Cooper of Real Life Home. As an entrepreneur, you are always looking for ways to grow and expand your business. However, expanding your business is not just about increasing sales and profits. It takes strategic planning and...
Elevate your brand's messaging with premium commercial printing.
Boost audience perceptions with branded promotional products.
Upgrade your company's image with sharp customized apparel.
Enhance your presence with bold and creative signs.
How can we help you today?