In the bottom of a drawer somewhere, you probably have 10 or so event or souvenir or promotional t-shirts you never wear.
Likewise, in your regular rotation, you probably have at least one promotional or event t-shirt that’s been worn at least 10 times this year, if not more.
The bottom-drawer shirts see practically zero more wear—and therefore zero benefit—wasting oftentimes between $5 and $10 invested.
The favorite shirts, however, are seen by dozens to hundreds of eyes per outing, multiple times per year. They have the potential to foster years of residual exposure, and even warm brand affinity or longing for your product or label.
What are the key differences that separate these shirts?
Usually it’s just having the right combination of these:
- Comfort
- Fit
- Style
- Color and design
…And ultimately investing just 20-40% more for a superior product.
Want help making your next handout T a ‘favorite T’?
Contact our team to begin.
