A New Home for Hierank

by | Apr 8, 2022 | News Updates | 0 comments

A new digital home, that is.

We recently discussed our biggest lessons learned and the path we intend to strike moving forward.

A core element of this path – of “Hierank 2022.0” as we’re calling our set of phase-two initiatives – is a re-vamp of our website that better reflects our newly-clarified services and values, as well as a few other goals:

  • Make it more clear what Hierank offers.
  • Better-promote our agency’s regular activities.
  • Create platform more conducive to sharing regular promotions.
  • Have clearer conversion paths

While our overhaul isn’t fully complete, we prioritized new Home, Blog, and all Services pages as the most critical items to address after two years operating, now with a better understanding of our core competencies and key strengths.

We liked our old design – but it wasn’t alive enough for what we’re trying to be. We think this one – at least in terms of our goals above – really hits the mark.


Compare Before vs After

Home Before Design Update

Home After Design Update

Key Updates:

  • Added slider at top for timely messaging and promos.
  • Inserted services as buttons in opening view.
  • Unified Call-to-Action button centered high in feed.
  • Cut down amount of paragraph content.
  • Provided rich services index in lower portion.
  • More obvious conversion form on home page.

Services Page Before Design Update

Services Page After Design Update

Key Updates

  • Added more images at top and simplified text content in header, from bullets everywhere to one paragraph.
  • Added a services menu at the top of the page.
  • Re-defined services into six specific service areas vs three less-specific areas.
  • Better-described and listed specifics from each service.
  • Clear call-to-actions throughout and at bottom of page.

You’ll see the addition of six accent colors around the site, mapping to our six categories of service. We intend to carry those accent colors forward consistently into other online and offline designs.

Corresponding with printing, promotions, apparel, signs, websites, and design, respectively.

Lastly, we dumped the old blog feed; check out our new one! We truly hope you get more value out of our upgraded website experience.

Related

Recent

Related Updates

Browse 2024’s Top Promotional Ideas

Browse 2024’s Top Promotional Ideas

Our 2024 Spectrum Catalog is now live! Flip through our digital showcase, or grab a physical copy from our team. All items shown represent a curated collection of top trending ideas from our nearly 1,000,000 unique options available at HierankPromos.com. Connect with...

How Referrals Have Powered Hierank’s Success

How Referrals Have Powered Hierank’s Success

As the fourth acting President of Border 2 Border Business Connections, it's only fitting that on the eve of our Fall 2023 Visitors Business Showcase I sit here thinking about how the local referral networking group has affected this business over the years. The truth...

Recent Updates

Browse 2024’s Top Promotional Ideas

Browse 2024’s Top Promotional Ideas

Our 2024 Spectrum Catalog is now live! Flip through our digital showcase, or grab a physical copy from our team. All items shown represent a curated collection of top trending ideas from our nearly 1,000,000 unique options available at HierankPromos.com. Connect with...

A Sweet Last Minute Gift Idea

A Sweet Last Minute Gift Idea

Looking for the right gift to sweeten your business relationships? Discover the perfect blend of thoughtfulness and taste with Sweeter Cards – a unique corporate gifting solution managed for you by Hierank. Ideal for marketers, salespeople, and HR professionals, these...

Printing

Elevate your brand's messaging with premium commercial printing.

  • Marketing Pieces
  • Office Stationary
  • Labels & Packaging

Promotional Products

Boost audience perceptions with branded promotional products.

Customized Apparel

Upgrade your company's image with sharp customized apparel.

  • Office Polos & Buttoned Apparel
  • Fleece & Outerwear
  • Printed T-shirts & Loungewear
  • Custom Team Jerseys & Activewear
  • Active & Winter Headwear
  • Bags & Accessories

Printed Signs

Enhance your presence with bold and creative signs.

  • Banners & Flags
  • Rigid Signs
  • Adhesive Signage
  • Promotional Displays

Websites

Expand your online footprint with websites crafted to meet your brand's needs.

  • Custom Websites
  • Commerce Solutions
  • Pop-Up Store Portals

Graphic Design

Amplify any marketing effort with creative & impactful design.

  • Brand & Logo Creation
  • Printing & Embroidery File Setup
  • Design Projects