A New Home for Hierank

by | Apr 8, 2022 | News Updates | 0 comments

A new digital home, that is.

We recently discussed our biggest lessons learned and the path we intend to strike moving forward.

A core element of this path – of “Hierank 2022.0” as we’re calling our set of phase-two initiatives – is a re-vamp of our website that better reflects our newly-clarified services and values, as well as a few other goals:

  • Make it more clear what Hierank offers.
  • Better-promote our agency’s regular activities.
  • Create platform more conducive to sharing regular promotions.
  • Have clearer conversion paths

While our overhaul isn’t fully complete, we prioritized new Home, Blog, and all Services pages as the most critical items to address after two years operating, now with a better understanding of our core competencies and key strengths.

We liked our old design – but it wasn’t alive enough for what we’re trying to be. We think this one – at least in terms of our goals above – really hits the mark.


Compare Before vs After

Home Before Design Update

Home After Design Update

Key Updates:

  • Added slider at top for timely messaging and promos.
  • Inserted services as buttons in opening view.
  • Unified Call-to-Action button centered high in feed.
  • Cut down amount of paragraph content.
  • Provided rich services index in lower portion.
  • More obvious conversion form on home page.

Services Page Before Design Update

Services Page After Design Update

Key Updates

  • Added more images at top and simplified text content in header, from bullets everywhere to one paragraph.
  • Added a services menu at the top of the page.
  • Re-defined services into six specific service areas vs three less-specific areas.
  • Better-described and listed specifics from each service.
  • Clear call-to-actions throughout and at bottom of page.

You’ll see the addition of six accent colors around the site, mapping to our six categories of service. We intend to carry those accent colors forward consistently into other online and offline designs.

Corresponding with printing, promotions, apparel, signs, websites, and design, respectively.

Lastly, we dumped the old blog feed; check out our new one! We truly hope you get more value out of our upgraded website experience.

Related

Recent

Related Updates

Great Corporate Gift Choices for 2022-23

Great Corporate Gift Choices for 2022-23

It's here! The 2022-23 Gift Book is now available! This curated collection showcases the best mid-to-premium quality items available with good turnaround times and reasonable minimum order quantities, from our vast selection of over 500,000 unique imprintable items at...

Hierank 2022.0

Hierank 2022.0

"Twenty months in; here we go. It's Heirank twenty...twenty-two point O! Pivot, pivot! We're changing. Okay, not really changing, but clarifying. Crystalizing. It's been a fun twenty months since sweating through that very first Facebook Live video to a few hundred...

Hello world!

Hello world!

After twelve years of professional sales and marketing coordination, including ten years selling marketing solutions for large digital media companies and small printing agencies alike, it’s with immense excitement that I introduce you to my own fresh long-brewing venture, Hierank Marketing Solutions.

Recent Updates

Hierank 2022.0

Hierank 2022.0

"Twenty months in; here we go. It's Heirank twenty...twenty-two point O! Pivot, pivot! We're changing. Okay, not really changing, but clarifying. Crystalizing. It's been a fun twenty months since sweating through that very first Facebook Live video to a few hundred...

2023 MLB Season Schedule Magnets Available

2023 MLB Season Schedule Magnets Available

2023 Major League Baseball team schedule + business card refrigerator magnets are available! In April, it's a great time still to get your brand in front of clients in their kitchens and offices, co-branded with a beloved local franchise and reference information that...

Small Business Branding Best Practices

Small Business Branding Best Practices

This article was provided by Megan Cooper of Real Life Home. Customers and clients associate your brand with your business name. It includes your branding and customer service. Small firms need strong brand identities. Here are some tips to help you get started,...

Printing

Promotions

Apparel

Signs

Websites

Design

Let's Connect

How can we help you today?

I'd prefer reply by...

13 + 12 =